Social Media Optimization

Social Media Optimization (SMO) is a wonderful way of generating website popularity and connecting people together with different point of views and interests through various social media websites like online communities, blogs and forums. Internet users here meet together to discuss a certain topic, share ideas on various issues or simply express whatever they feel like.

SMO Process


Blogs or Blog community are online Internet pages and Journal related to a particular topic which is of interest to either majority of the surfers or is on a particular niche topic which is targeted to a particular audience. Activity of adding or submitting a blog is called "blogging" and the one who does it is called as “blogger”. Blogs get their majority of the traffic through search engines which can smartly be diverted to a particular website for marketing purpose. Below find one such example of a blog done by us.


An Internet forum, or message board, is an online discussion site, where registered people to that forum share some information or ideas. The forum topics can vary from taking babies to school to how to run a business and so on. Forums help people to share their opinion and hence it becomes a more interactive form of marketing if used in a right way. As a consumer forums are a place where one can look answers for and as a marketer forums are the right place to convince the prospective customers of business.

Video Submission

With the penetration and growth of Internet and broadband services across the world, viewing videos has become easy like never before. One can search for videos of his choice available on the net and get him / her entertained, educated or aware about a particular topic very easily. By submitting videos to various social sites like YouTube the marketer gets a chance to grab the best attention of the targeted consumers. Videos for social media marketing can be TV commercials, Product demo, or videos education and consumer about a product or service.

News / Press Release Submission

News submission or PR submission or various News and PR sites have proved to be very effective way to create brand awareness or brand publicity. Users across the globe visit such sites to get news on various topics which are of interest to them. While submitting such News or Press releases one should give utmost importance to the Heading, as heading helps the visitor to decide on where and on what to click.

Article Submission

Articles can be a classified as Viral marketing technique and an Article published or submitted in one site can be replicated or republished by others by giving the credits to the rightful owner. An article not only helps to get direct traffic but also helps to increase SERPs because of the backlinks received from such articles. Search Engines specially Google loves such articles which are original and has some quality information to the users.

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